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Professional Experience

Senior Graphic Designer | Fetch for Pets and Brand Buzz  10/2021 - Present

• Followed brand guidelines to create marketing content for over 100 different licensees across two companies.

• Led app development for GPS Pet Trackers and Automatic Feeders.Acted as project manager between our licensee and a third party app developer, overseeing all content from product and packaging to app functionality and website design.

• Collaborated with the sales team to create eye-catching graphics for trade show– including banners, end caps, and marketing sheets.

Digital Creative Specialist | Eataly USA  12/2018 - Present

• Same duties of the Web Designer PLUS overseeing the marketing strategy for all digital platforms.

• Spearheaded the 2020 $2-million Holiday Gift Box project from conception to final distribution, including $100,000 in B2B sales.

• Trained and managed the day-to-day of the Junior Ecommerce Designer and the Marketing Design Intern.

• Boosted lead generation by 20% over a 6-month campaign that included in-store photo booth installation, print collateral and a social media campaign for brand awareness.

• Managed digital advertising, SEO and web content for 7 North American stores, Eataly.com, EatalyVino.com and 3rd party vendors.

• Acted as Marketing Manager for the Digital Sales department, creating and implementing strategies for customer acquisition and retention.

Web Designer | Eataly USA  08/2016 - 10/2018

• Responsible for print and digital collateral for Eataly.com.

• Increased ecommerce newsletter revenue by 40% over one year by implementing a marketing strategy and modernizing graphics and content.

• Trained new designers and managed brand identity over multiple platforms.

• Collaborated with the marketing team to develop themes, strategy and guidelines for brick-and-mortar stores.

Lead Designer & Assistant Director | Marist College Art Gallery  10/2012 - 05/2016

• Oversaw all aspects of the gallery, including design, coordinating with artists, and managing a team of fifteen people.

• Increased gallery attendance by creating and maintaining social media accounts, updating brand design, and coordinating community outreach.

• Carried out daily operations, including- answering phones, set-up and take-down of shows, and interacting with attendants during openings.

Graphic Designer & Curator  | Marist International Programs 09/2015 - 05/2016

Managed all content for the Marist Venice Biennale Show including web and print advertising, curation of the show, and facilitating contact between the featured artists and gallery staff.

Designer & Photographer | Marist Student Advancement 08/2015 - 05/2016

Redesigned outdated media and created branded content. Held photoshoots for scholarship recipients and edited photographs for print. Photographed school events.

Customer Service Team Member | Whole Foods Market 06/2013 - 08/2016

Ensured quality customer experience and assisted in front-end retail operations.

Education

Marist College | Poughkeepsie NY  May 2016

• Bachelor of Science in Digital Media

• Minors in Graphic Design & Art History

Lorenzo de’ Medici Institute | Florence, Italy  Spring 2015

Marist College Venice Biennale Program | Venice, Italy  June 2015

Marist College Dean's List

RELEVANT SKILLS

• Adobe Photoshop

• Adobe Indesign

• Adobe Illustrator

• Digital Marketing

• Social Media

• Photography